How to Promote Your Real Estate Business Through Social Media


Social media has so many benefits and ways to build your profile and your business — Facebook, Twitter, YouTube, Linkedin, Pinterest, and the list goes on. If you’re not all over it, do it now. And if you don’t know how to do it, get someone to show you how.

With print advertising costs skyrocketing and the digital age blossoming, it makes sense to use this medium to your advantage. The added benefit is that it’s so cost effective if you’re working within a budget. So here are a few tips to promote your real estate business through social media

Make Sure You Obtain Full Reach

You need to also be strategic in your approach to social media by ensuring that you are obtaining full reach and get to your target market. This is very easy to do by researching what business you want to acquire (ideal clients) and when they’re most likely to be reading or watching what you post. Many of the social media sites have tools to measure this (e.g., Facebook Insights).

Manage Time Wisely

To ensure that time is also managed effectively when posting to social media, you need to make sure that your posts feed to all the social media sites that you want to use at the same time. This reduces additional entries and wasted time. Scheduled posts throughout the week can optimize the results you will get. But make sure these multiple posts are at the same time every week because the community will learn to watch out for your posts and expect them at certain times.

Be Different

Make sure you’re promoting yourself and your brand in a way that really gives something for nothing in a fun and exciting way. You might have differing opinions from the public or other agents, but hey, they talk and the word spreads, which is what you want.

Create A Blog

Create a regular blog and promote it through your current client base. Be consistent in your approach to this, though. You need to blog regularly and at different times of the day to reach varying audiences. Your blog and posts must give the public some value, because sending meaningless rubbish about yourself is pointless, and people will switch off and unsubscribe. Be informative. Educate, nurture, and build an audience that waits for more.

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