Welcome to the Tenant File, Christina!

 

The Tenant File Property Management Software company heartily welcomes Christina to our team! We are happy that she will be handling the marketing and social media for us. So you can get to know her better, here is some information about her education, interests, and future plans.

Christina Karolewicz is currently a junior at Florida State University pursuing her bachelor’s degree in marketing with minors in hospitality and business analytics. Christina recently joined the Tenant File team as the marketing manager for the company. Christina has experience in the field of marketing and was the marketing director for Florida State University’s Swatch Magazine in 2014. Christina is now the financial officer for the magazine and has held the position since the Fall of 2014. Though there are many different aspects to business and many different components that contribute to a successful business, Christina sees marketing as an essential facet that people tend to overlook. She feels that marketing is imperative in effectively branding oneself and company and requires extensive planning in order to guarantee success.

 

Future Plans and Goals

As far as her future and career, Christina plans on graduating from Florida State in the Spring of 2015 and using her marketing and business analytics expertise to enter the research and development field of business marketing. She realized her love of marketing when she began studying the subject in 2013 and shortly thereafter realized that she wanted to focus on a career in the field. She appreciates that marketing encompasses all aspects of business while still employing an immense amount of creativity. Currently, Christina has coursework in economics, statistics, finance, accounting, computer science, big data, and hospitality. She is proficient in various forms of social media, Microsoft Office, SQL Server, InDesign, Virtual Box, Windows, and Mac OSX. Christina believes that having proficiency of computers and computer software is essential in marketing because of the impact that electronic marketing has on consumers. She thinks that it is important to be able to collect and analyze market data in order to determine what exactly the consumer wants.

 

Marketing Goals to Increase Awareness Among Owners and Managers of Rental Property

With Tenant File software company, Christina hopes to use her knowledge of marketing and business in order to increase the recognition of the software and increase overall product awareness. She hopes to create a devoted base of customers who are loyal to both the brand and the software that will continue to support future Tenant File rental property management products. Christina sees the importance of the relationship that should exist between a customer and a brand and hopes to give Tenant File users this experience. Through social media marketing such as Twitter, Facebook, Instagram, and LinkedIn, she hopes to give Tenant File users a closer relationship with the brand and be able to give them multiple platforms by which to receive news and updates about the software. By increasing brand awareness, Christina hopes to create software users that know they can trust and rely on Tenant File with any of their future property management software needs.