Tag Archives: SEO

Tenant File Welcomes New Marketing VP

PRESS RELEASE: Tenant File Property Management Software Welcomes New Marketing VP

W G Software, Inc. the creators of Tenant File Property Management Software, have just announced that student Matthew Zuniga will now be a part of the company, as a Marketing VP, effective immediately.

Matthew Zungia - Tenant File Marketing VPW G Software, Inc. provides an outstanding property management software for owners and managers of rental property, and has been doing so for over 15 years. The software allows users to easily keep track of all the different aspects involved with property management. Currently, the software has several thousands of landlords, property owners, and property management using the software every single day. Wayne Gathright, president, says “I am very excited to have Matthew on our team, and I look forward to seeing what he can bring to the company. I met with Matthew and I knew right away that he was the person that I wanted to work with.  I believe that he has the necessary skills and motivation to expand the reach of the Tenant File software for rental property.”

Matthew is a currently senior at Texas State University in San Marcos, Texas, and is majoring in Computer Science with a Minor in Mathematics. When he is not working or focusing on his studies, Matthew enjoys listening to music, playing video games, exercising, reading, and posting on social media. When asked about the position, Matthew says “I have a love of social media, and I am very interested in Internet Marketing as well. I feel like when you mix those two aspects with my strong computer background, I believe that I can make a positive impact on the Tenant File organization. I look forward to working with Wayne and the rest of the company and learning as much as I possibly can about Internet Marketing in the process.”

Tenant File is the industry leader of on-premise desktop property management software for small to medium size businesses. Additionally, the Tenant File has produced integrated add-on products for 1099 MISC Tax software, Work Orders, RentalWIZ for posting vacancies to the Internet and other applications. For more information about Tenant File, visit http://www.TenantFile.com, or follow @TenantFile on Twitter.

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New directions in SEO for Property Mgmt Websites

We’d like to provide some more insight into your SEO needs for your website. At the Tenant File Property Management Software, we realize how busy you are collecting rent, maintaining your rentals, and providing information for your owners. However, you just cannot ignore the importance of keeping your website visible through SEO. But SEO has changed, and you need to be aware of that.

In the ‘old days’ , a large part of SEO meant optimizing your website through keywords place on your site, paying someone to create links to the site, and submitting articles to directories or article sites with links to your home page. If you are still focusing on those techniques, you are probably hurting your Google rankings. Through the Panda and later Penguin algorithm changes, Google has increasingly focused on ‘quality’ and how you are providing a service to the visitors to your site. So ‘selling’ a service has taken a back seat to ‘providing’ a service, and the difference is not as subtle as you may think.  Here are some examples:

  • Google does really care much anymore about the number of links you have coming to your site. It cares about the ‘quality’ of those links. Are you involved in your community? If so, get links from local newspaper websites. Do you have links on real estate sites such as industry associations or property management groups? And don’t direct all of those links to your home page. You need to have other webpages (or landing pages)  focused on the topic that is pointing to it from other pages.
  • In the past you could write an article about your business, fill it with your keywords and publish it to article sites. Now, you must provide content that is good enough for others to want to share it. So your content must not be full of keywords, but should look ‘natural’ and be of value to the reader. They should want to share it via LinkedIn, Twitter, Facebook, Google Plus, and other social sites. Google is looking at the number of shares as a part of their evaluation of your importance, or authority, as they call it.

If you think about it, it makes perfect sense. If some is searching for your services, the experts at Google and Bing want to rank those sites that are providing real answers in their field of expertise, not just a company that has hired an SEO company to write content that is just a bunch of words with keywords added. That approach will only serve to make the Internet a more robust provider of real value, and not just reward the business with the more money for SEO. You know your business better than anyone, so take more of a personal involvement in the content you create, interact with industry groups, and write about your involvement in your local community.