As a property manager, your website is important for all kinds of things. Not only can it showcase what your property has to offer for those looking for a new place, but it can also be a resource for your tenants to take care of their property needs.
Depending on how you set up your website, your tenants will probably be some of the main users. A lot of property managers use their websites as portals for residents to pay rent, check any balances they may have, and put in maintenance requests. Using your website for this purpose is great because it’s quick and easy for both you and your residents.
Your website is a great way to showcase what your property has to offer to those who are looking for a new rental. On your website, you can post pictures of what the property looks like, with floor plans and more pictures of how different units look. The internet is the first place people turn to when they’re looking for anything, so you want to make sure that your website makes a good first impression. Put as much information on your website as you can people can know about the property and not have to be reaching out to you over and over again with the same questions.
The internet has proved to be a phenomenal tool for real estate. Properties can be shared on just about any site, becoming accessible to billions of people within seconds. That being said, with all of the content available on the internet, it’s pretty easy for your listing to get lost somewhere in cyberspace. What can you do to make sure that your listing is reaching enough people?
A good place to start is social media, specifically Facebook. Facebook has millions of daily users, all having something in common: the ability to share posts. If you post your real estate listing on Facebook and have your friends and family share it, the reach is automatically getting bigger. Their friends and family can also see the post and share it themselves, presenting your listing to tons more people. This constant sharing will keep it as a relevant post and will prevent it from getting lost amongst memes and family photos.
It’s also a good idea to post your listing on trusted real estate websites, like Zillow, or Yahoo! Homes. People trust these sites because their main focus is real estate, and that’s what they’re known for. It’s like buying a car; are you going to look on Craigslist first, or look on Autotrader, a site known for car sales? Take advantage of the credibility of these sites and let your listings be seen! Using Craigslist for real estate is useful, but it’s really more targeted towards your community. If you go for a bigger site, the listing will be seen by those who don’t live in your area (yet) but are looking for a home there.