More often than not, landlords will post to social media about their next big event or any other blog post they see online relating to their business and will typically get a dry reaction. Many people find this annoying or just plain boring. But in 2012, social media advertising changed when memes rose to fame.
What Is A Meme?
A meme, in general, is an idea that is passed around the internet due to its relevance to the culture. This meme can be a picture or a video or something like that. The term was first coined in 1976 in the book The Selfish Gene by Richard Dawkins where the meme was defined as “tunes, ideas, or catch-phrases” that spread like “leaping from brain to brain.” Now in 2012, a wide variety of memes have taken over the internet. And companies can use them to their advantage.
Benefits of Advertisting with Memes
Relate to Prospects
The public feels that landlords talk down to them in their advertising, which is a major turn-off. Those landlords who are followed on Twitter are unfollowed quickly once the follower finds out you only tweet about business-related matters. You want to be the landlord that not only relates to the 20-somethings, but also appears very knowledgeable about apartment rentals.
Reel in Young Adults
This is a big one. Memes are a great way to reel in this demographic. This generation has a tendency to gravitate towards images that are compelling, relatable, and hilarious. They also like to share funny images with their friends. You will not only reach the 20-something who found it, but also his friends who are probably in the same boat as he is in terms of their next step of adulthood.
Easy to Share
Since memes are so relatable, they are so easy to share among people of different genders, ages, educational backgrounds, etc. You will hit a variety of people with meme-infused advertisting.
One word of caution as you decided which meme to use: be careful. Know your audience, know the meme, and make sure your meme is not too offensive or off-topic. These mistakes can cause big losses for your business.