You have probably seen them before, but may not know the term – infographics. These are graphic representations of an idea, a concept, an organization, or a help topic. If fact, similar graphics have been in widespread use forever, but today’s infographic follows a loose format that includes colors, cartoon characters, symbols, charts, and other design tools to make a concept more understandable.
The Tenant File has an infographic at http://www.tenantfile.com/TF_Infographic.htm. This infographic is designed to help the viewer to understand the broad picture of what the Tenant File provides. A picture is truly worth a thousands words. At one glance, you can see how the various modules interact with the main program. Plus, there is other information in the form of a bar graph that provides interesting information about the Tenant File rental management software as well.
You can take advantage of this to promote your business. Your customers are more likely to click on an email link or website link if they can see a colorful graphic. The infographic in this blog was created by a free infographic designer called Piktochart. The free version will display their logo and link at the bottom of the infographic.
Some suggestions for use would be a display of your company employees, your mission statement, or the areas that you serve. Don’t be too serious with the text or the symbols. It is meant to be a fun way to learn and to provide valuable information to your clients. If you also create a link to your website it can additionally help with the SEO of your site. Or, you can send it out with your emails.
Have fun and provide a service to your customers at the same time!