Tag Archives: social media

Tenant File Welcomes New Marketing VP

July 13, 2016 TF Webmaster

PRESS RELEASE: Tenant File Property Management Software Welcomes New Marketing VP

W G Software, Inc. the creators of Tenant File Property Management Software, have just announced that student Matthew Zuniga will now be a part of the company, as a Marketing VP, effective immediately.

W G Software, Inc. provides an outstanding property management software for owners and managers of rental property, and has been doing so for over 15 years. The software allows users to easily keep track of all the different aspects involved with property management. Currently, the software has several thousands of landlords, property owners, and property management using the software every single day. Wayne Gathright, president, says “I am very excited to have Matthew on our team, and I look forward to seeing what he can bring to the company. I met with Matthew and I knew right away that he was the person that I wanted to work with. I believe that he has the necessary skills and motivation to expand the reach of the Tenant File software for rental property.”

Matthew is a currently senior at Texas State University in San Marcos, Texas, and is majoring in Computer Science with a Minor in Mathematics. When he is not working or focusing on his studies, Matthew enjoys listening to music, playing video games, exercising, reading, and posting on social media. When asked about the position, Matthew says “I have a love of social media, and I am very interested in Internet Marketing as well. I feel like when you mix those two aspects with my strong computer background, I believe that I can make a positive impact on the Tenant File organization. I look forward to working with Wayne and the rest of the company and learning as much as I possibly can about Internet Marketing in the process.”

Tenant File is the industry leader of on-premise desktop property management software for small to medium size businesses. Additionally, the Tenant File has produced integrated add-on products for 1099 MISC Tax software, Work Orders, RentalWIZ for posting vacancies to the Internet and other applications. For more information about Tenant File, visit http://www.TenantFile.com, or follow @TenantFile on Twitter.

Administrator

Is your listing lost in the internet jungle?

July 8, 2015 TF Webmaster

The internet has proved to be a phenomenal tool for real estate. Properties can be shared on just about any site, becoming accessible to billions of people within seconds. That being said, with all of the content available on the internet, it’s pretty easy for your listing to get lost somewhere in cyberspace. What can you do to make sure that your listing is reaching enough people?

A good place to start is social media, specifically Facebook. Facebook has millions of daily users, all having something in common: the ability to share posts. If you post your real estate listing on Facebook and have your friends and family share it, the reach is automatically getting bigger. Their friends and family can also see the post and share it themselves, presenting your listing to tons more people. This constant sharing will keep it as a relevant post and will prevent it from getting lost amongst memes and family photos.

It’s also a good idea to post your listing on trusted real estate websites, like Zillow, or Yahoo! Homes. People trust these sites because their main focus is real estate, and that’s what they’re known for. It’s like buying a car; are you going to look on Craigslist first, or look on Autotrader, a site known for car sales? Take advantage of the credibility of these sites and let your listings be seen! Using Craigslist for real estate is useful, but it’s really more targeted towards your community. If you go for a bigger site, the listing will be seen by those who don’t live in your area (yet) but are looking for a home there.

Administrator, New User Questions

Harnessing the Power of Social Media for Real Estate

May 14, 2015 TF Webmaster

It’s no secret that social media has come to be extremely embraced in many different facets of our lives. Because of social media, we hear news seconds after it happens, communicate with people from all over the world, and have endless ways to spread ideas. With all of this in mind, doesn’t it seem like you should be using social media to boost your real estate or property management business?

Social media is an awesome tool to get the word out about something to a lot of people at once. Social media is typically also free, so using it to your advantage has virtually no cost to you. Another great thing about using social media is the variety and flexibility that you have available. There are all kinds of social media websites and applications, that allow you to share and spread loads of different content.

As a property manager or real estate agent, you can use social media in tons of ways. For starters, you should have social media accounts for your business and post from them regularly to generate traffic and have a follower base. If you have a property for sale or for rent, post it on a social media site! Not only is this incredibly easy, but you also have the power to share it and have others share it as well. Maybe you’re trying to find a way to bring all your tenants together but you’re not really sure how…social media! You can create a post or event that will reach out to everyone at once.

Do some research about your target market and what the preferred form of social media is within that market, you’d be surprised at how far it’ll take you!

Administrator, Sales Team

Say Hello to Christina!

March 10, 2015 TF Webmaster

Welcome to the Tenant File, Christina!

The Tenant File Property Management Software company heartily welcomes Christina to our team! We are happy that she will be handling the marketing and social media for us. So you can get to know her better, here is some information about her education, interests, and future plans.

Christina Karolewicz is currently a junior at Florida State University pursuing her bachelor’s degree in marketing with minors in hospitality and business analytics. Christina recently joined the Tenant File team as the marketing manager for the company. Christina has experience in the field of marketing and was the marketing director for Florida State University’s Swatch Magazine in 2014. Christina is now the financial officer for the magazine and has held the position since the Fall of 2014. Though there are many different aspects to business and many different components that contribute to a successful business, Christina sees marketing as an essential facet that people tend to overlook. She feels that marketing is imperative in effectively branding oneself and company and requires extensive planning in order to guarantee success.

Future Plans and Goals

As far as her future and career, Christina plans on graduating from Florida State in the Spring of 2015 and using her marketing and business analytics expertise to enter the research and development field of business marketing. She realized her love of marketing when she began studying the subject in 2013 and shortly thereafter realized that she wanted to focus on a career in the field. She appreciates that marketing encompasses all aspects of business while still employing an immense amount of creativity. Currently, Christina has coursework in economics, statistics, finance, accounting, computer science, big data, and hospitality. She is proficient in various forms of social media, Microsoft Office, SQL Server, InDesign, Virtual Box, Windows, and Mac OSX. Christina believes that having proficiency of computers and computer software is essential in marketing because of the impact that electronic marketing has on consumers. She thinks that it is important to be able to collect and analyze market data in order to determine what exactly the consumer wants.

Marketing Goals to Increase Awareness Among Owners and Managers of Rental Property

With Tenant File software company, Christina hopes to use her knowledge of marketing and business in order to increase the recognition of the software and increase overall product awareness. She hopes to create a devoted base of customers who are loyal to both the brand and the software that will continue to support future Tenant File rental property management products. Christina sees the importance of the relationship that should exist between a customer and a brand and hopes to give Tenant File users this experience. Through social media marketing such as Twitter, Facebook, Instagram, and LinkedIn, she hopes to give Tenant File users a closer relationship with the brand and be able to give them multiple platforms by which to receive news and updates about the software. By increasing brand awareness, Christina hopes to create software users that know they can trust and rely on Tenant File with any of their future property management software needs.