Category Archives: Sales Team

Administrator, Sales Team

Say Hello to Christina!

Christina - new marketing manager for Tenant File Property Management Software

Welcome to the Tenant File, Christina!

 

The Tenant File Property Management Software company heartily welcomes Christina to our team! We are happy that she will be handling the marketing and social media for us. So you can get to know her better, here is some information about her education, interests, and future plans.

Christina Karolewicz is currently a junior at Florida State University pursuing her bachelor’s degree in marketing with minors in hospitality and business analytics. Christina recently joined the Tenant File team as the marketing manager for the company. Christina has experience in the field of marketing and was the marketing director for Florida State University’s Swatch Magazine in 2014. Christina is now the financial officer for the magazine and has held the position since the Fall of 2014. Though there are many different aspects to business and many different components that contribute to a successful business, Christina sees marketing as an essential facet that people tend to overlook. She feels that marketing is imperative in effectively branding oneself and company and requires extensive planning in order to guarantee success.Rental Property Diploma

 

Future Plans and Goals

As far as her future and career, Christina plans on graduating from Florida State in the Spring of 2015 and using her marketing and business analytics expertise to enter the research and development field of business marketing. She realized her love of marketing when she began studying the subject in 2013 and shortly thereafter realized that she wanted to focus on a career in the field. She appreciates that marketing encompasses all aspects of business while still employing an immense amount of creativity. Currently, Christina has coursework in economics, statistics, finance, accounting, computer science, big data, and hospitality. She is proficient in various forms of social media, Microsoft Office, SQL Server, InDesign, Virtual Box, Windows, and Mac OSX. Christina believes that having proficiency of computers and computer software is essential in marketing because of the impact that electronic marketing has on consumers. She thinks that it is important to be able to collect and analyze market data in order to determine what exactly the consumer wants.

 

Marketing Goals to Increase Awareness Among Owners and Managers of Rental Property

With Tenant File software company, Christina hopes to use her knowledge of marketing and business in order to increase the recognition of the software and increase overall product awareness. She hopes to create a devoted base of customers who are loyal to both the brand and the software that will continue to support future Tenant File rental property management products. Christina sees the importance of the relationship that should exist between a customer and a brand and hopes to give Tenant File users this experience. Through social media marketing such as Twitter, Facebook, Instagram, and LinkedIn, she hopes to give Tenant File users a closer relationship with the brand and be able to give them multiple platforms by which to receive news and updates about the software. By increasing brand awareness, Christina hopes to create software users that know they can trust and rely on Tenant File with any of their future property management software needs.

Administrator, Sales Team

We Warned You That Your Online Data Wasn’t Safe

Have YOU been affected by the Heartbleed bug? Yes, either directly or indirectly! We’ve been warning for quite some time now that your online data IS NOT safe! Now comes the Heartbleed bug…My passwords have been compromised???

My passwords have been compromised???

 
This is a major problem that affects nearly everyone. For the past two years the SSL (secure website data transfer method) has had a bug. A bug that allows your user name, password, YOUR sensitive data, your CLIENTS sensitive data to be stolen.

This is on top of the recent breeches from Target and too many other websites to keep up with. What are they saying you should do? Change your passwords – ALL of them, starting with your online financial websites. The future is here and the prospect is alarming. You are a property manager in charge of the private financial data, social security numbers, contact information, and passwords for your clients. You are facing a lot of problems if that information gets out. Not to mention that you are out of business if your server goes down. The Tenant File doesn’t have those issues – it is a desktop application, and your data in always on your own computer. Don’t roll the dice!

 

Administrator, New Feature Suggestions, New User Questions, Sales Team, Support Team

We told you so! Your online data is NOT SAFE!

Angry Property ManagerThe ink was barely dry on our in depth article http://www.tfblog.tenantfile.com/2013/10/think-again-before-putting-confidential-data-in-the-cloud/ on the security of your data before another MAJOR breach happened. (Actually, we type on a screen but if we were using ink, it would still be wet!). The latest is Target, with TENS OF MILLIONS losing their valuable personal and financial information.

Just to name a few besides Target, this year thieves have stolen identities, personal records, passwords, financial information, credit card number, and more from the likes of Gmail, Twitter, Living Social, Barnes and Noble, TJ Max, Marshall’s, Adobe and many, many other companies. How safe do you really think your online data is?

What is your property management company responsible for?   Dos your software keep the  personal information of your owners including names, addresses, phone numbers, email, social security numbers, employers, and more? How about bank account numbers, routing numbers, and passwords? What do you think would happen if all of that private information was exposed to an identity theft ring? Would your cloud-based software company be held responsible, or would you?

And that is just the owners: what about your own company information and your tenant information? A security breach could literally put you out of business overnight. It could take months or even years for the mess to get resolved and there could be legal ramifications as well.

Additionally, if your ‘cloud-based’ software experienced a major data breach, it could easily shut down the whole process to stop the hemorrhaging.  Even if your own data wasn’t compromised, your entire business would be shut down without access to your records. What if they never recovered and went out of business – with your owner, your tenant, and your own data and financial records?

We are hearing daily from customers that are refusing to put their valuable data online, and we share their concerns. Please be aware of what if going on, and make sure ‘at least’ that you use passwords that are not easy to guess, although in our opinion that is a false security – everything can be stolen by savvy crooks. Well, here’s to the next major news story about another security breach. I hope it isn’t you, but at least if you use the Tenant File you have control of your own data!

New User Questions, Sales Team, Support Team

New directions in SEO for Property Mgmt Websites

We’d like to provide some more insight into your SEO needs for your website. At the Tenant File Property Management Software, we realize how busy you are collecting rent, maintaining your rentals, and providing information for your owners. However, you just cannot ignore the importance of keeping your website visible through SEO. But SEO has changed, and you need to be aware of that.

In the ‘old days’ , a large part of SEO meant optimizing your website through keywords place on your site, paying someone to create links to the site, and submitting articles to directories or article sites with links to your home page. If you are still focusing on those techniques, you are probably hurting your Google rankings. Through the Panda and later Penguin algorithm changes, Google has increasingly focused on ‘quality’ and how you are providing a service to the visitors to your site. So ‘selling’ a service has taken a back seat to ‘providing’ a service, and the difference is not as subtle as you may think.  Here are some examples:

  • Google does really care much anymore about the number of links you have coming to your site. It cares about the ‘quality’ of those links. Are you involved in your community? If so, get links from local newspaper websites. Do you have links on real estate sites such as industry associations or property management groups? And don’t direct all of those links to your home page. You need to have other webpages (or landing pages)  focused on the topic that is pointing to it from other pages.
  • In the past you could write an article about your business, fill it with your keywords and publish it to article sites. Now, you must provide content that is good enough for others to want to share it. So your content must not be full of keywords, but should look ‘natural’ and be of value to the reader. They should want to share it via LinkedIn, Twitter, Facebook, Google Plus, and other social sites. Google is looking at the number of shares as a part of their evaluation of your importance, or authority, as they call it.

If you think about it, it makes perfect sense. If some is searching for your services, the experts at Google and Bing want to rank those sites that are providing real answers in their field of expertise, not just a company that has hired an SEO company to write content that is just a bunch of words with keywords added. That approach will only serve to make the Internet a more robust provider of real value, and not just reward the business with the more money for SEO. You know your business better than anyone, so take more of a personal involvement in the content you create, interact with industry groups, and write about your involvement in your local community.

 

 

Administrator, Sales Team

Tragic Times Lately

Seems like by the time we get over one disaster, there is another. The Boston Marathon bombing was still fresh in our minds, then the explosion in West, Texas happened. While one was deliberate and one probably wasn’t, the outcome is still the same. Families have lost love ones, children were robbed of a long life and many will endure pain and suffering for the rest of their lives.

Being from Texas, some of us drove through West and saw the outpouring of assistance and love that neighbors, friends, families, and civil workers showed to help those affected. I guess that is the bright point in an otherwise devastating event.

Now, the entire country is shocked by the massive tornadoes that tore through Oklahoma, Kansas, and other nearby states. More destruction, more death, and more pain. I brings home the point that none of us have a guarantee to live a long life. We have to live our lives today in a way that we would be proud of if we were gone tomorrow. At the Tenant File and with our friends in Texas we are praying for all of the victims and their families. We hope that the volunteers can bring them comfort and that time will heal the painful memories.

New User Questions, Sales Team, Support Team

We would like your suggestions to improve

Barn Scene

At Tenant File we are busy working on the next major release. As always, we first ask our current users what they would like to see in the next release of the program. So now is the time to let us know the features you want in the Tenant File software. We’ll be adding new reports to help with audits, adding the ability to save settings on various screens, increasing the number of available checking accounts, adding new automated features and much more.

Our programmers have already starting make the changes that we think will improve the ease of use for our customers, and we’ve already received a large number of ideas and suggestions from you already.  If there is anything that you think will serve everyone better, we are anxious to hear from you!

Don’t forget to take advantage of your free listing in the Real Estate Available website, and to sign up for the RentalWIZ program, which gives you a free web page for vacancy listings and syndicates your vacant rental property throughout the Internet! Get more information by CLICKING HERE.

We hope that all of you have a happy and prosperous New Year 2013! Let us know what we can do to make it better!

Sales Team, Support Team

A Free Listing for your Company

Compliments of the Tenant File, and exclusive for Tenant File customers, we are offering a free listing on our Zillow powered site www.RealEstateAvailable.com. This site is for real estate ‘sales’ only, and is becoming popular for anyone looking for their dream home. We ask that you help us out with a review or a ‘like’ on Facebook, but that is not a requirement. We just need your information to post for your particular state.

To get your listing, visit: http://www.tenantfile.com/TFSocial.html

Thanks!

The Tenant File Staff

New User Questions, Sales Team, Support Team

Tenant File announces new Partner Program

Tenant File LogoThe Tenant  File Property Management Software is announcing a new Partner Program for current Tenant File users. In an effort to expand our social media reach, we are offering incentives to join us on Facebook, Twitter, and other social media outlets. In return for joining our network, promoting the product, or reviewing the software, Tenant File customers will be able to receive discounts on current products, receive extended support,  free listings on property management and sales listing websites and more. This promotion is kicking off December 20th and will last through the end of January 2013.  See our website at http://www.TenantFile.com for details, or call us at 1-800-398-3904.

New User Questions, Sales Team, Support Team

Tips on Making RentalWIZ Pay Off Big Time

Your RentalWIZ listing is just like anything else in the realm of Google Land – it takes work to get noticed. Your listings need to have the right format to move up to the top of the other zillions of property rental listings. This is done through a process know as SEO (search engine optimization) , which just means that you have a legitimate web page that provides a valuable service to someone searching on the Internet. Here are some tips on how to make that happen.

Make sure they can reach you several ways. Under ‘Preferences > Account Information‘, you’ll enter all of you own information. This information will be the public info that is on your RentalWIZ listing. Make sure you have included your property management contact phone and email.

The main part of the entry is the ‘Descriptive Location’.   The will be the large font heading that is shown at the apex of your listings.  This should be the broad description including the location of your particular area. An example would be ‘Rental Homes in Richmond Virginia’.

Just as critical is the ‘Default Ad Title’, which not only repeats once, but for each of your listings. You should vary the wording but still include the location. Maybe something like ‘Furnished Rentals now available in Richmond VA’.  Notice we used the ‘abbreviation’ this time instead of the state spelled out?

Of course, we are all impressed by graphics, so be sure to include high quality photos of the exterior and interior of your rental.

Lastly, enter a ‘Description’ that is as detailed as possible. This is your ‘selling’ ad, so don’t make it ‘stuffy’ with short phrases.  Be interesting and conversational. You should again mention the address, city, state, and zip again for good measure (remember SEO), and use words that a renter wants to hear, such as accenting the size of the kitchen, trees in the yard, and schools or shopping centers nearby.

Follow these simple guidelines and you’ll have a great RentalWIZ listing that draws in potential tenants, ranks high on Google,  and stands out from the crowd.

 

New Feature Suggestions, New User Questions, Sales Team, Support Team

The RentalWIZ service is free for Tenant File users

Now, the Tenant File RentalWIZ service is free! For those of you new to the Tenant File, the RentalWIZ program will pull data from the Features area of the Tenant File (such as bedrooms, bathrooms, other amenities and photos) then upload them to the Internet. You will get a free web page on our sister site (http://www.RentalHomesAvailable.com) and free syndication throughout the Internet to sites such as Google Base, Zillow, Padlister, and much more!

RentalWIZ home listingThe RentalWIZ program also includes a Craigslist ad creation tool and more. Here are the different levels:

Level 1 free subscription: up to 3 listings at a time, one photo per listing, free syndication, free Craigslist tool

Level 2 $9.95 per month: up to 10 listings at a time, 3 images per listing, free syndication, free Craigslist tool, flyer creation tool

Level 2 $14.95 per month: unlimited listings at a time, 10 images per listing, free syndication, free Craigslist tool, flyer creation tool

Give us a call at 1-800-398-3904 to get started!